Podcasts
Acupuncture School Didn't Prepare You For Business: Now What?
In this episode of the Acupuncture Marketing School Podcast with Michelle Grasek, we tackle some of the challenges facing the acupuncture profession, particularly the lack of business education and the difficulties of building a financially sustainable practice.
We discuss why it's important to acknowledge the challenges facing our profession without allowing them to prevent us from moving forward. I share my “sphere of control” exercise, which helps practitioners shift their focus from circumstances they can't change to actionable steps they can take to improve their businesses.
We also explore why marketing and business management are learnable skills, how practitioners can take ownership of their professional success, and why building financially stable practices is essential to the long-term health of our profession.
My goal with this conversation is to encourage acupuncturists to stop feeling stuck, recognize the opportunities within their control, and take proactive steps toward building successful, sustainable careers.
Building Strong Referral Relationships That Grow Your Practice (Part 2)
In Part 2 of this conversation, I share practical strategies for building meaningful referral relationships with physicians, chiropractors, fertility clinics, OB/GYNs, and other healthcare providers. We discuss why tracking every referral source is essential for practice growth, the biggest networking mistakes acupuncturists make, and professional approaches to creating long-term partnerships built on trust and collaboration. If you're looking to grow your practice through stronger healthcare relationships rather than relying solely on traditional marketing, this episode is filled with actionable strategies you can begin implementing right away.
Building a Thriving Multi-Provider Acupuncture Practice (Part 1)
Building a Thriving Multi-Provider Acupuncture Practice (Part 1)
In this episode, I share the journey of growing from a solo massage therapist to building a thriving multidisciplinary massage and acupuncture clinic through intentional systems, leadership, and strategic business growth. We discuss what it was really like to grow a practice while attending acupuncture school, when I knew it was time to hire additional providers, the systems that made scaling possible, and the marketing strategies that have consistently attracted and retained patients over the years. If you're looking to build a stronger, more sustainable acupuncture practice, this conversation is filled with practical insights you can begin applying right away.